Fast, simple and fairly inexpensive. Those are the three things I want an email marketing program to do. And Boomerang has it covered.

Using their email marketing self-service feature, I can basically pick an email template, schedule an email marketing campaign, A/B test it, send it out and then check it out (Boomerang offers over 60 metrics reports). Now the thing is, I don’t have to do it this way. Boomerang has a full slate of options, so I could create my own email template if I wanted or even opt to let them do it all through their full service email marketing option.

A separate email newsletter tool called Slingshot makes producing and sending a newsletter based on your blog a piece of cake.

And pricing appears reasonable too; based on email monthly volume, for Self Service Email Marketing it starts at $9.95 USD for 500 email.

Get all the details at Boomerang Email Marketing.

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