comScore released a report on Friday showing a continued growth of online video content in the U.S. The research firm’s report found that during the month of June, the U.S. Internet audience engaged in more than 6.2 billion viewing sessions which is a record breaking number. The same month, 178 million U.S. Internet users watched online video content and on average each viewer saw 16.8 hours of video during June.
Google is still dominating the list of the top video content properties primarily due to its YouTube ownership. comScore also recently reported that Google is the first web property to reach 1 billion monthly visits. Google sites ranked first in June with 149.3 million unique viewers who watched an average of 324.1 minutes of online video. Google also accumulated the highest number of viewing sessions 2.3 billion. Second ranked is VEVO with 63 million unique viewers followed by Yahoo! with 52.7 million, and Microsoft sites with 50.7 million viewers.
comScore report found that in June U.S. Internet audience viewed close to 5.3 billion video ads. Video ads reached 49% of Americans, an average of 35.6 times during the month. Hulu landed on the ninth spot for unique viewers (26.7 million) and generated over one billion video ad impressions in June. Tremor Media came second with 753 million ad views.
Time spent watching video ads totaled more than 2.2 billion minutes during the month, with Tremor Media Video Network delivering the highest duration of video ads at 429 million minutes. Hulu delivered the highest frequency of video ads to its viewers with an average of 38.8 during the one month period.
Other stats from June 2011 report include:
- 85.6% of the US Internet audience watched online video
- The average duration of online video content was 5.4 minutes
- The average duration of online video ads was 0.4 minutes
- Video ads accounted for 13.6% of all videos viewed and 1.3% of time spent watching video online.
Similar Posts:
- Google Becomes First Web Property to Reach 1 Billion Monthly Visits
- 70 Percent of Mobile Users “Checking-In” from an Android or Apple Phone
- Google Brings 2-Step Verification to All Users
- PIPA and SOPA Co-Sponsors Use Facebook to Abandon Bills – Technology
- New Relic Study Shows Web Pages Taking Too Long to Load
