That said, you want to send very timely, targeted and relevant emails to these recipients whether they’ve just signed up for your newsletter or they’ve been a customer for a long time. Here we’ve put together some simple ideas (and examples) for you.
The Welcome Email
- Subject Line: Welcome to Ace! Save $10 today
- Subject Line: Welcome to Target.com!
Conversion Emails
Conversion emails are also important for any business trying to get more paying customers. You can target non-purchasers and send an email encouraging them to make their first purchase.
- Subject line: Make your first purchase on Trubates, Earn $10
Winback Emails
Many businesses spend tons of time focusing on getting new customers, but not as much time on keeping existing ones. This is a missed opportunity because it’s generally less expensive to retain current customers than acquire new ones. If a customer hasn’t engaged with your business in a while, send them an email encouraging them to do so. Here are a few good examples of winback emails.
- Equifax: Come back to Equifax and take charge of your credit
- Crowdsavings: We Want You Back Offer
Soup to nuts, from welcoming new customers into your business, to converting them to a paying customer to making sure they are active, these are all great examples of how you might want to try to inject “lifecycle emails” into your bag of marketing tactics.
- Keep Customers Coming Back with Loyalty Programs
- Loyalty Programs, How You Can Benefit
- Top Subject Lines for a Birthday Loyalty Program
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