When you are applying for a marketing job, the interview is often the final chance to set yourself apart from other candidates. As you prepare, consider how you can present yourself as an ideal fit for the company by reinforcing your qualifications and demonstrating that you can handle the professional communication. Because marketing professionals usually have a high level of customer interaction, an interview allows you to show off your interpersonal skills and convince the employer that your personality will fit with their team.
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Edit all pre-interview communication; the way an employer judges you usually starts with the first email, long before you step into the office. Write using a professional tone and proofread every message you send, no matter how short. Marketing professionals often communicate using the written word, and even one typo can set you back.
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Research the company before the interview.
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Buildings in the former Eastern Bloc may be evocative of concrete paving slabs, but one Alternative Investment Market-listed investor thinks there’s gold in property in the region, and has become “Romania’s shopping mall king”. Argo Real Estate Opportunities (Areo), which focuses on emerging markets, has secured the acquisition of two shopping malls in Romania this month, in the cities of Iasi and Oradea, and the group’s buying spree is unlikely to end there.
The latest deals give it four shopping centres in Romania and one in Ukraine – leading one Romanian newspaper to give it the regal title.
The business generates 25m (21.8m) in annual gross rental income and the buildings have attracted tenants includingCarrefour, Real Hypermarket, Decathlon and the German DIY retailer Praktiker.
Areo, 72 per cent owned by the hedge fund Argo Capital Management and based in Guernsey, is betting on the long-expected growth of disposable income and consumer spending power in eastern Europe. T
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Some have beer, wine and liquor as their main focus. Others see alcohol sales as a tangent to their main business.
But the number of retail outlets where alcohol can be purchased in Abilene is on the rise.
For the two-year period ending in December, 13 Abilene stores were for the first time granted permits by state authorities to sell either beer and wine or liquor.
Last month, Johnny Johnson opened Big Johnson Liquor & Beer on Turner Drive, just west of the Mall of Abilene near South Clack Street. Johnson called the liquor store business in general “very mature,” explaining that he’s hoping to get a slice of the Abilene marketplace.
Overall, Abilene had about 125 retail outlets selling some form of alcohol last year, based on non-expired permits, although some of the stores could have closed before their permit expired.
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Tim Cook will unveil possible two new iPhones at the event on October 4 in Cupertino 
Apple has started sending out invites for its iPhone 5 event on October 4 at 10am PST at the company’s headquarters in Cupertino. Reports are also surfacing that Apple is likely to unveil a second, more affordable iPhone based off the current iPhone 4 but with fewer bells and whistles. Tim Cook will also make his first appearance as Apple’s new CEO, along with some other special guests. (We’re hoping Steve Jobs drops by for some photo opps with Cook.)
The new iPhone 5 specs are rumored to have an 8 MP camera, 1 GB of RAM, a larger screen, the possible eradication of the home button to make for one large touchscreen, an aluminum back, thinner profile and a number of other upgrades. Apple s
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Advertisements are all around us, and they vary greatly in their attempts to attract consumers. Some ads highlight the product’s features, while other ads’ content seems to be completely unrelated to the product they’re trying to sell. It’s the latter type of ads that shoppers need to be most wary of, according to a new study.
Researchers at the University of California, Los Angeles, and George Washington University focused on two different types of advertisements. The first type of ad, called “logical persuasion,” or LP, presents facts about the product, such as, “This car gets 42 miles to the gallon.” The second type of ad is referred to as “nonrational influence” (NI) because it circumvents consumers’ conscious awareness by depicting a fun, vague or sexy scene that seems to have nothing to do with the product.
In the study, researchers showed advertising images to 11 women and 13 men while recording the electrical activity in their brains using electroencephalography (EEG).
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